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Nyck de Vries

Nyck is a professional racing driver for Mercedes-Benz EQ in the Formula E series. He is also active in endurance racing for Racing Team Nederland. For Nyck, we created a sustainable brand which we execute through social media, PR and sponsordeals.


Building a strong brand around Nyck as a foundation in his career.

  • Strategy

    Full Service

  • Design

    Identity, Content & Social

  • Client

    Nyck de Vries


Hybrid logo mark


Dynamic Website
Currently under development


Custom Social
Design Elements


Merchandise &
Various Print Work

Media & PR

Video Production asked us to produce an interview with Nyck in his hometown with a personal touch.


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Driffen is a team of creatives and marketeers who are passionate about sports and are driven to support teams, athletes and brands to reach their potential by generating (multi)media noise in the world.

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